The major benefit that companies can receive derives from its capacity to include all its publics, and give each of its diverse constituents that which they expect and need from the organisation in order to be able to contribute efficiently to a common project. Today and in the future the employees, clients, suppliers, shareholders and other stakeholder of the environment do not only expect and hope for:
- job creation
- products and services of personalised quality
- sell its supplies
- inversions benefits from their investments
- increase the participation of economic agents in the social community
But also expect to participate in the social corporate collective benefits of organisations:
- employees – through satisfaction in the workplace and work/life balance
- clients – through receiving products and services that connect to their needs, derived from their
- diverse demographic and cultural profiles
- supplier – through developing partnership relations for the benefit of both organisations
- shareholders – through the pride of knowing that they contribute to improve quality of social environment
- social agents – through an efficient contribution to the quality of life of the population in general
Social Corporate Responsibility is a constant process of re-investing in the “proper nature” of the institution. Dedicate part of its resources and activities to raise the quality of life; respond to the needs and aspirations of its diverse publics to guarantee solid fundaments for the continuity of the organisation in new scenarios of great changes and challenges.
